How To Develop A Brand For Food And Beverage Startup Businesses

How To Develop A Brand For Food And Beverage Startup Businesses

How To Develop A Brand For Food And Beverage Startup Businesses

How To Develop A Brand For Food And Beverage Startup Businesses

June 1, 2021 By Alice George

A food and beverage startup can be very lucrative. But it’s not easy, so you need to make sure you get your branding right. 

Your customers need to know what your product is and how it fills a gap in the market. To do this, you must develop a brand that has unique values and a personality. 

Here are some tips to help you do this: 

1. Understand Your Audience 

Before creating a brand that’s appealing to your target audience, first, you need to find out a bit more about them. You must have a clear understanding of what they want. 

To do this, you can use market research strategies, such as surveys or focus groups. You can also research your audience online using social media or forums. 

It’s important to identify who your target market is, the size of the market, the problems they are facing and how you can address them, and what your customers are interested in. 

You should also think about the current trends and challenges in the food and drinks industry. Researching other companies in your niche can help you do this effectively. 

2. Create A Brand Concept 

After developing a fantastic product, the next step is to create a concept for your brand. Once you’ve brainstormed some ideas, your market research can help you determine what will work. 

 

Your branding will make a huge difference in how your brand will be perceived. Make sure you tell your story. Why are you launching this product? How is it different from others in the market? 

Then, you can think about other aspects of branding, like coming up with a name, color scheme, brand tone, and brand values. 

When choosing a brand name, remember, this is something that will influence many other elements of a startup. So, you need to have a picture of what your brand is trying to achieve beforehand so you can get it right! 

 

3. Start Designing Your Brand 

Once you like the look and feel of your brand and know what you’re aiming for, you can start designing other visual aspects of it. 

Firstly, you will need to design packaging for your products that reflects your brand. You will also need to create a professional logo, which you can do using a tool like LogoCreator

Additionally, if you’re selling products online, you will need to develop a website that includes your brand design, logo, and appropriate images and videos. 

If your business doesn’t have a website yet, you can build one using a tool like Webflow. You should focus on creating a website that’s user-friendly, and that looks amazing! 

4. Make A Marketing Plan 

So that your products get noticed by as many people as possible, you need to devise a marketing plan that’s effective and uses multiple channels. 

One of the fastest ways to reach people is using social media marketing. Paid ads and relevant organic content can be a great way to attract new customers. 

To save time, you can also use a social media management platform like Hubspot, which allows you to manage content and create campaigns for all your accounts in one place. 

Some other online marketing techniques include email marketing campaigns, Google ads, starting a YouTube channel, or blogging to drive more web traffic. 

You might also choose to market your products offline. This can work really well for food and drinks companies, as you have a physical product to sell. You can do this by attending events, handing out samples, or distributing flyers and other promotional material. 

The more channels you utilize, the more likely you are to reach your target niche. But remember to always focus on the message you want to portray, as this is what differentiates your brand.

4 Benefits Of Having An Organic Food Certified Product

4 Benefits Of Having An Organic Food Certified Product

4 Benefits Of Having An Organic Food Certified Product

You just got your new product finished, you got your Schedule Process, and now you’re ready to get your product to mainstream markets and supermarkets. But then your wondering should you get your product organic food certified or not. But let me tell you this first, not all products need an organic food certification. You have to use your best judgment. To decide that question first we need to talk about some of the benefits of having an organic food certified product will provide.

1. Increase Brand Awareness

Once you get your product approved, as an organic certified product, you are permitted to use the USDA Organic logol that you can put on your product labels. With increased demands of organic foods by consumers and retailers these days it allows you to capitalize on this organic growth movement. Having your organic food certified gives you the opportunity to get your product exposure to a new set of locations and customers that are not too familiar with your brand. Brand awareness is important for any business to consider because it helps with marketing your business and your products. Having your product certified organic can help garner some attraction to some of your older products that haven’t been getting conversions.

2. Acceptance To More Markets

Now that your product has been certified it has the potential to open more doors than you have previously experienced. There are some markets and stores out there that will only sell organic products. For example, you would normally see a local health food shop featuring their top organic food certified products. So basically if you would like to be accepted into some of the smaller or local organic markets having an organic certified product might be your ticket into those places. 

3. More Revenue

Every business wants to be successful and make money. To do that, you have to get your product to profitability as quickly as possible. How does getting your product organic food certified help you generate profit? Consider this: if you’ve been to Whole Foods Supermarket before, you may have noticed that organic foods are almost always more expensive than conventional non organic food. You can price your products higher when they are organic certified because some people only buy and eat organic food.There are many opportunities to make money in the organic food industry because of product differentiation and perceived higher quality.

 

4. Organic Food Certified Trust

Many people take their health very seriously and so are very deliberate about what they put into their bodies. These customers are far more likely to buy your product if it’s organic. Right now, the organic lifestyle is trending upwards. Consumers trust brands that are marked as certified organic more and more as awareness increases. There are many positive possibilities and much potential for business growth in this industry.

In a world where product reputation is extremely important, you should always strive to produce the best versions of your products. It’s hard to rebuild a good reputation once you’ve lost it. Your customers are putting their trust in your product because of the organic certified seal. You can’t claim your product is organic when it’s not, as you can face serious legal consequences for doing so.

When you’re ready for your organic certification you can contact us at Organic Food Incubator to help you get it started. Contact us HERE! 

Continue Reading: Where To Start? How To Start Producing And Selling Your Product!



What Is A Scheduled Process? | 3 Reasons Why Getting One Is Important!

What Is A Scheduled Process? 3 Reasons Why Getting One Is Important

What Is A Scheduled Process?

You just came up with a brand new product. Now, you want to get it distributed and produced on a large scale to send out to stores. Before you can do that you need to determine if you need to get a scheduled process completed. Most beverages, sauces, and condiments need a scheduled process. What is a scheduled process?

      A scheduled process is a detailed recipe and procedure developed for your product. It is reviewed and edited by a recognized process authority, some of which are listed here. The scheduled process also includes information about your product’s ingredients, formulation tasks, packaging details, storage, and distribution guidelines. There are some important aspects of a scheduled process that you need to be aware of before starting to produce food. 

 Acidified Foods Need A Scheduled Process

     Drinks, beverages, and even canned goods that have acidic substances in them are often required by law to get a scheduled process done for their product. This is important because acidified food and drinks are regulated more closely due to the shelf life stability requirements. This process makes sure you are able to understand and follow critical aspects of production that must be met each time you make a batch of your product. 

      If an acidified food or beverage is improperly processed and distributed, the health of your consumers may be adversely affected The financial, legal, and brand reputation damage of a forced recall can be minimized with a proper Scheduled Process. 

 Records & Registration

     Having your products go through a scheduled process review also forces you to produce all the proper documentation. These documents help prove that your product has been reviewed and verified safe by a recognized process authority.    

The critical control points steps laid out in the scheduled process must be followed. If you don’t complete each of these important steps successfully as they are listed then your product may be unsafe and is illegal for sale. Proving the safety of your products for customer’s use should be one of your top concerns.

      To prove that you completed all tasks and all necessary procedures you have to keep great records. It is a requirement that you keep records every time you produce your product. Anytime you make changes to the process, you have to make sure you note those changes on your records and go to the process authority for an amendment. The food manufacturer is required to register all your documents with the FDA (Food and Drug Administration). It’s important to keep good records and registrations in order to provide an extra level of protection. Generally, the manufacturer will take care of these records for you. 

     In conclusion, getting your scheduled process done when your product is ready for mainstream distribution is as important as your budgets, projections, and goals.

When you’re ready, you can complete the application with us at Organic Food Incubator, and we’ll help you get it done fast and correct the first time. or you can check out our course below to learn how to complete it yourself. 

 

 

 

 

 

Once you have a food or beverage recipe that you would like to turn into a product and then sell, you should have your recipe reviewed by a food scientist to get the proper food safety documentation, called a “scheduled process”. This will tell you or your manufacturer how to make your product safer for distribution. To get a scheduled process, you have to complete some very specific tasks and procedures. Click below to learn more about this course.  

Intro To Product Shelf Life Stability And Acidity

Intro To Product Shelf Stability And Acidity

Intro To Product Shelf Life Stability And Acidity

For many products, acidity is a very important aspect of development, as it can help ensure shelf life stability. In small batches of food manufacturing,  pH is a critical factor enabling your product to be shelf-stable. pH is important for food items as pathogenic bacteria cannot grow in a low pH environment.

The pH scale is a 14 point reference scale from 0 to 14, where 0 is the most acidic and 14 is the most alkaline. 7 is considered neutral with acidic below that value and alkaline above. Most microbes prefer a neutral or near-neutral environment. It is measured with a pH meter. There are many types of pH meters, but generally, a digital unit with a probe is more accurate. They can cost $250 or more, but a good meter is worth the investment. The meter must be calibrated frequently to give accurate measurements and requires buffering liquid for this procedure. All of this equipment can be purchased from a reputable company such as Cole Parmer.

Each bacteria has a different acidity threshold that will kill it. The most dangerous pathogen as far as shelf stability is concerned is Clostridium botulinum (botulism) which cannot grow below a pH of 4.5. As a reference, vinegar and lemon juice have an approximate pH of 2. Tomatoes have an approximate pH of 4 and most vegetables have a pH between 6 and 7, which is close to neutral. As a contrast, soapy water has a pH of approximately 12, which is alkaline. Ingredients with a low pH are sour and any additions of acid – lactic, malic, citric, vinegar, lemon juice or any other acids – will make your product tarter.

To be safely packed, your product’s pH generally is used in conjunction with temperature to prevent the possibility of mold or pathogen growth. When used together and evaluated by a recognized process authority, your product may be stored at ambient temperatures and will be safe for an extended time. This can be done without the addition of dangerous chemicals. 

This type of control is essential to ensure that your product is safely manufactured, will have a long shelf life stability, and will be safe for your customers. 

You can continue to read: The importance Of A Scheduled Process?

Where To Start? How To Start Producing And Selling Your Product!

Where To Start? How To Start Producing And Selling Your Product

Where To Start? How To Start Producing And Selling Your Product!

You have an incredible product that you want to produce and sell. We would love to help–but before we do, here are some steps to streamline the process:

  1. Know your product- Understand the measurements and ingredients needed to make your product. Understand what your options are for wholesale ingredients and what the most cost-effective way to store and purchase them. If possible, come prepared with a scheduled process. If you do not have one already, the OFI provides services to create one for your product.
  1. Equipment Needs- While the Organic Food Incubator has a considerable complement of equipment f, you may need a product specific machine that  we do not currently have. For information about the equipment we have available check here.
  1. Packaging Needs-  Product, packaging needs may differ. When choosing  the packaging it is important to think about maintaining flavor, freshness, product shape, and if production will affect the package (i.e. heat or freezing product).
  1. Timeline- Have a timeline of your production expectations. Is this the first time you are producing this produc?Do you want a trial run? How often do you plan to produce?
  2. Licensing and Insurance- Make sure you have the licensing and insurance you need to produce your product. There are accredited programs that offer training and licensing.

If you do not know this information and you’re still not sure where to start, OFI provides consulting services to help you make your product. For consulting services, reach out here.

Continue Reading: 3 Reasons Why Getting A Scheduled Process Is Important

Is It Important To Be Certified Organic Or Kosher?

Be Certified Organic Or Kosher?

Is It Important To Be Certified Organic Or Kosher?

Is it important to be certified organic or kosher? Both of these certifications have benefits but are often costly, so they are not suitable for all products. However, having these certifications may open your product to new markets. 

USDA organic certification means that you have proven that your product is made with ingredients that are grown and processed with approved substances that are USDA verified. The image below outlines what the USDA seal ensures.

Some customers are only interested in organic products or may be willing to pay a premium for organic certification. If you think you will have an increased customer base through organic certification it may be the right choice. However, in many cases, if you provide a high-quality trustworthy product to consumers, organic certification may not be necessary.

This stands true for kosher certification as well. Using the Kof-K emblem, we are able to provide kosher certification for products. Kosher certification can be beneficial if your consumer base sees kosher certification as a priority.

In order to get a better idea of the benefit these certifications may provide to your product, you need to understand your target market. Research your potential target markets and their priorities to see if these certifications are the right choice for you.

If you are interested in gaining a certified organic or kosher certificate for your product please Contact Us Here to help you get your application setup the right way.

What Is Food Shelf Stability And Expiration

Food Shelf Stability And Expiration

Most products that OFI produces are shelf-stable, meaning that they do not need to be refrigerated, and must be subjected to heat treatment to prevent the growth of pathogens, primarily botulism. This heat treatment can offer shelf stability for a long time.

Our customers at OFI set their best by dates for food quality as well as food safety. Often the expiration has more to do with the freshness than the issue of contamination.

The only true way to find the food safety expiration is with a shelf study performed by a food science laboratory. This is a relatively expensive exercise for a small business and typically takes a long time. There are some facilities that will perform an accelerated shelf study, but they are costly.

A key term is commercially sterile. It doesn’t mean that it is sterile. But that under normal conditions ( 55  to 80 F) microorganisms will not grow.

Most products with a validated SP are considered commercially sterile. With a commercially sterile product, there is no expiration date.

However, there are other factors:

Maybe you feel that it doesn’t taste as good after 6 months or a year

Maybe the color fades after time

Unlimited liability – as a brand owner is not good to have unlimited liability. for example, even though it doesn’t expire, you may want to say 2 years or 3 years that the old items come off the shelf life.

Continue reading about Food Shelf Stability And Expiration Here: Intro To Product Stability