Who Is My Target Market? A Product Marketing Tip

Who Is My Target Market? A Product Marketing Tip

Who is my target market? Identifying your target market is a crucial step in creating a successful product. Often people producing a product will say that their product is for everyone, but that is a mistake! Many different consumer bases may purchase your product, but you will have a few core target markets that make up the bulk of your purchases. So–how do you figure out who your target market is?

First, you must understand the need your product fills. What are the core benefits your product has? Create a simple definition of your product and its benefits.

Once you have a good idea of your product, research potential target markets. There is a lot of free and available for purchase market research online. Analyze each group’s values, priorities, and the other types of products they purchase. Who are influencers to these groups? Do they value Organic or Kosher certification? How is your product differentiated from the other products they purchase? Although you can research your target market infinitely, spend some time getting a better idea of the groups you want to focus on.

Once you figure out your target market you can use that information to shape your product in a way that highlights the benefits those groups see as priorities. You can use marketing in the areas that most likely to reach those consumer groups. A better understanding of your target market can transform your product from a good idea to a huge success.

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Is It Important To Be Certified Organic Or Kosher?

Be Certified Organic Or Kosher?

Is It Important To Be Certified Organic Or Kosher? Both yes and no. Both of these certifications have benefits but are often costly so they are not the best choice for all products.

USDA organic certification shows that your product is grown and processed with approved substances that are USDA verified. The image below outlines what the USDA seal ensures.

Some customers are only interested in organic products or may be willing to pay a premium for organic certification. If you think you will have an increased customer base through organic certification it may be the right choice. However, in many cases, if you provide a high-quality trustworthy product to consumers, organic certification may not be necessary.

This stands true for Kosher certification as well. Using the Kof-K emblem we are able to provide Kosher certification for products. Kosher certification can be beneficial if your consumer base sees Kosher certification as a priority.

In order to get a better idea of the benefit these certifications may provide to your product, you need to understand your target market. Research your potential target markets and their priorities to see if these certifications are the right choice for you.

If you are still interested in gaining a certified organic or kosher certificate for your product please Contact Us Here to help you get your application setup the right way. H

Where To Start? How To Start Producing And Selling Your Product!

Where To Start? How To Start Producing And Selling Your Product

Where to start? So you have an incredible product that you want to produce and sell. We would love to help–but before we do, here are some steps to streamline the process:

  1. Know your product–understand the measurements and ingredients needed to make your product. The food products we work often have a natural, generally organic ingredients. Understand what your options are for wholesale ingredients and what the most cost-effective way to store and purchase them. If possible, come prepared with a scheduled process. If you are not able to create one, the OFI provides services to create one for your product.
  2. What equipment will you need? While the Organic Food Incubator has equipment for several needs, you potentially need something we do not currently have. For information about the equipment, we have available check here.
  3. How will you package your product? Depending on the product needs packaging may differ. When picking the packaging to think about maintaining flavor, freshness, product shape, and if production will affect the package (i.e. heat or freezing product).
  4. Have a timeline of your production expectations. Is this the first time you are producing this product–do you want to run a trial run? Do you expect to produce monthly, weekly, etc? Have an idea of where you see your business going.
  5. Make sure you have the licensing and insurance to produce your product. There are accredited programs that offer training and licensing.

If you do not know this information and your still not sure where to start, OFI provides consulting services to help you make your product. For consulting services, reach out here.

Continue Reading: 3 Reasons Why Getting A Scheduled Process Is Important